New brand launched today by British Friendly, following innovation and modernisation of its business over recent months
British Friendly, who have been a mutual since 1902, specialises in providing affordable Income Protection Insurance policies – even those who are typically hard to insure. The insurer is clearly proud of its inclusive approach, specifically in its ability in providing Income Protection for more risky occupations – welcoming occupation classes 3 & 4 and the self-employed.
British Friendly also claims never to penalise individual members when they make a claim by putting up their premiums in isolation, managing the risk through reviewable premiums.
Today, 13 May 2016, British Friendly unveiled a new rebrand, keeping the name and principles it was founded on. As part of the rebrand the insurer has released a new logo, marketing material and website for advisers and has moved into new modern offices in Bedford.
The rebrand coincides with the hiring of two new national account managers, Emma Vaughan and Dean Hughes, from The Exeter and Royal London respectively. However, the income protection provider’s name will remain unchanged.
Iain Clark, marketing and distribution director at British Friendly, said: “It is more than just a new look, it represents what we stand for. We believe in the Friendly Society ethos, which means we exist for the benefit of our members and pay out as many claims as possible as swiftly as possible.
“We don’t have shareholders who demand profits, we are responsible to our policyholders and their advisers, and our rebrand symbolises this ethos.
“We have launched several important initiatives over the last year that demonstrate this commitment to advisers and our members. We believe the initiatives will make Income Protection an easier sell for advisers and a more attractive purchase for their clients.”
Mark Dennison, principal at LightBlue UK, said: “Rebrands in financial services have been a mixed bag over the years. British Friendly has rebranded without any unnecessary extravagance or gimmicks.
“They have existed for over 100 years and this rebrand brings their image up to date and reflects the great work they have been doing for advisers and their members behind the scenes for a while.”