Many believe the government will take care of them if faced with a family bereavement, when in fact the Bereavement Payment is a one off £2,000 payment
Aviva is offering a year of free life cover worth £15,000 to each parent of a child aged under five. Cover is available to both parents for each child registered before their fourth birthday. £15,000 of cover is available for both parents for each child. This could mean cover worth £30,000 for each eligible child if both parents apply.
Free parent life cover can be taken out online, over the phone or via a financial adviser. No payment is taken and Aviva will not request bank or credit card details from applicants.
Aviva was the first insurer to offer free life cover in 2009. The latest offer is a development of Aviva’s existing ‘free new parent life cover’ which provided £10,000 of life cover to parents up to their child’s first birthday.
Louise Colley, Protection Director for Aviva says: “At Aviva we believe that every family deserves to understand the financial risks they face and take action so they have a financial cushion in place if the worst were to happen. We know sometimes financial protection gets left on the ‘to do’ list as family life gets in the way but you can’t underestimate the difference financial protection makes. I’m delighted that we are now able to strengthen our offer to reach even more families as this is a real catalyst to take action and protect what matters most.”
Shelley Gilbert MBE, CEO of Grief Encounter says: We see first-hand the devastating effect the death of a parent has on a young child. In the UK a child loses a parent or sibling every 22 minutes. By extending the Aviva Free Parent Life Cover to include older children, many more families will be able to benefit from the offer and consider the importance of taking out life insurance. No one can bring back a parent; however the financial security life insurance can bring can make a huge difference.”
Many believe the government will take care of them if faced with a family bereavement, when in fact the Bereavement Payment is a one off £2,000 payment.
With the cost of raising a child to the age of five now in the region of £35,000, Free Parent Life Cover offers a first step to getting parents thinking about the importance of family protection and hopefully getting that all-important cover in place.